As Christmas fast approaches, more and more tourists flock to the popular capital city, London. From Christmas markets and Christmas shopping in London, to ice skating rinks, Winter Wonderland and festive events, there are lots of magical things to do at Christmas in London. The destination is both popular for locals and tourists as the city is transformed with twinkling lights, Christmas trees and seasonal decorations.
Investing in property is one of the best ways to capture this tourism economy. With so many individuals travelling to the city, they need somewhere to stay of course. Airbnb has opened the doors to homeowners in the city being able to enter the short term rental market.
Homeowners looking to get involved in Airbnb can list their property easily – but this doesn’t always guarantee them the best returns. By investing in property management services, homeowners can turn their average home into a profitable venture – allowing them to enter the short term rental market smoothly.
Are you a homeowner in London wanting to turn your home into a revenue-driving venture this Christmas? Find out how investing in property management services can take your property portfolio to the next level and why so many London homeowners are choosing to use professional companies to list their homes on Airbnb.
Why Homeowners Are Investing In Property Management Services at Christmas:
#1 Generate Reliable Profits With Property Management Companies
Many homeowners in London use Airbnb’s well-known platform to make a little extra income during peak seasons- but for some the lucrative revenue they can drive persuades them to turn it into a dedicated side venture. It is often during these busy seasonal periods that homeowners first consider renting out their property.
Property management services allow homeowners to make the leap from extra sporadic income into a consistent business venture that generates reliable profit. They do this by managing a range of aspects including: guest communication, cleaning and maintenance, checking in and out, marketing the property and more.
London property management services will also be able to advise on creating a pricing strategy, which can be invaluable for generating enough income in the busier peak months to cover quieter periods of the year. Pricing strategies are one of the main aspects homeowners struggle with when making the transition into the short term rental industry but property management companies make use of advanced algorithms and local London insights to give you the perfect pricing bracket to get the maximum return from your property. Your dedicated property manager will consider a variety of factors including apartment size, features, similar properties in the area and key local events such as Christmas ice skating rinks, Winter Wonderland and festive events.
#2 To Cope with Increasing Demand
London is one of the most popular tourist cities in the world, especially during the festive season. Millions of tourists flocking to the city centre each year to appreciate the snowy Christmas festivities. As this tourism increased, so too does the demand for private short term lets from platforms like Airbnb. Without the help from professional property management services, homeowners can find themselves struggling to keep up with the enquiries that pour in during the festive break. Responding promptly, answering guest queries and ensuring that calendars are blocked out in accordance with bookings across listed platforms are all an integral part of managing rental listings and keeping up with guests’ expectations. This can be a time exhaustive process, but by outsourcing it to a London property management service, homeowners can rest assured that their listing is in trusted hands.
#3 Turning Their Homes Into Money Making Nests
Many London apartments on Airbnb have the potential to be earning more but homeowners without property experience may struggle to spot this opportunity. Seeking professional advice from a property management company allows homeowners to get the most from their property. There’s a huge number of techniques that can be implemented to transform your space – from adding in a sofa bed to charge for additional heads each night, to installing high connections WiFi to make the home suitable for business travellers and adding in some unique feature like a hot-tub to make your listing stand out during the festive season.
#4 Market Your Property Appropriately with Property Management Services
As well as exploring and capitalising on the opportunities that your home can provide, property management services can also help market your property in a desirable way – perfect for the average homeowner looking who is new to the short-term rental market.
There are many ways that a London apartment can be made to stand out on Airbnb’s crowded platform, including writing engaging advert copy and getting professional photos taken of the property that maximise on the space inside. Property management services will also be able to advise on a range of tips to make your property appeal to local tourists, including writing the location and proximity to popular London attractions and detailing the public transport links within the local area.
#5 To Give a Festive Experience to Remember
Guests staying at your property this Christmas are looking to have a festive experience to remember. Most London homeowners won’t have any previous experience of hospitality – particularly of welcoming complete strangers into their home. But, in Airbnb’s growing climate, guests are reviewing properties based on their overall experience, as opposed to rating the accommodation on its own merits.
Guest communication, flexible check-ins and a keen eye to detail are vital to deliver outstanding guest satisfaction and get all-important positive reviews that will help attract more visitors. Toiletries, local recommendations and entertainment items like games are all optional additions that could help your home stand out that extra bit. Your London property management company can take on all this work – both offering consultancy on techniques to improve guest experience and conducting the manual side of communicating with guests, responding to queries and being on hand to support with any issues during a guest’s stay.
Invest In London Property Management Services Today
At Hostmaker, we’re dedicated to ensuring all of our London homeowners are fully-supported when providing short term rental accommodation to guests. Our expert services are completely bespoke to your London property – designed to boost your income and ensure your guests have an outstanding experience no matter what time of year.
Boost positive recommendations and see how you can share a festive experience. We welcome both new and experienced homeowners and can support at every stage of the home rental journey – from listing and marketing your property, to managing guest bookings and communication, right through to cleaning and maintenance on your property.
Click here to find out how much property management service cost. Want to see how we can help you? Please get in touch today. To get started, simply fill out our quick enquiry form and tell us a bit about your property portfolio.