When you’re thinking about advertising your premium short term let online, you might be stuck in deciding which channels to use and which works best for your target audience.
We often receive many questions from hosts asking if they should be advertising their property on more than one channel. The answer is, yes! Having your property on numerous channels is great for exposure and gives you a better chance of having your property noticed and viewed by potential guests.
Another question you might be thinking is, what are the main property channels and what are the differences between them? In this article, we explain just that.
With Airbnb, you can rent out your property or spare rooms to guests, similar to an online marketplace. Airbnb is becoming increasingly popular for the main benefit that guests can book an Airbnb for less than the cost of a hotel room. This makes Airbnb one of the most recommended platforms to advertise your property.
Airbnb has over 150 million users worldwide, with over 2 million users staying in an Airbnb per night. There’s no need to worry about guest damages as Airbnb Host Guarantee automatically covers your home and possessions every time a guest makes a reservation and stays at your place.
Airbnb ‘Experiences’ offers another income for hosts, by offering their guests one-of-a-kind activities and experiences which can be enjoyed during their stay. It gives hosts the chance to show off their culture and city!
Another benefit of Airbnb is the option to go for Airbnb Plus which helps you stand out and earn more, for just £115. Airbnb Plus also gives you a much higher chance of a 22% increase in earnings on average the year after joining.
Described as offering bookings from cosy country homes to funky city flats, Booking.com has become one of the leading travel and accommodation services throughout the world.
The website allows guests to book hotel rooms or b&bs, as well as flights, car rental, activities and excursions and even airport taxis. Due to its ease of travel arrangement and organisation, it welcomes more than 1,500,000 bookings each day.
A negative of Booking.com is that it won’t suit you if you’re simply wanting to rent out a room or a portion of your property. You’ll only be able to rent out an entire apartment or home to your guests.
Booking.com has over 29 million listings worldwide in 228 countries.
Expedia is similar to Booking.com in the way that guests can book accommodation, airline tickets, rental cars and also arrange activities during their stay. This means that Expedia offers more than Airbnb does, meaning that Expedia customers have more support in
There has been a lot of talk over recent years of Expedia competing with Airbnb, which is why the company are pushing for their short term lets. Expedia makes it easier for potential guests to identify, compare and book travel accommodations and other components of their trip.
Homelike advertises your apartment to business customers on over 100 other channels, ensuring that your property is advertised to the right audience. It’s designed for business travellers who are travelling for long periods of time, therefore would prefer to stay in a fully furnished apartment rather than a hotel.
A great benefit of Homelike is that, as a guest, you only pay commission if you successfully make a booking, which means that you’re less likely to make a loss. You also have the peace of mind that your property is automatically insured by AXA.
With over 45,000 apartments in eight countries around the world, Homelike has more than 15,000 corporate clients.
To host your property on Homelike, you will need to ensure that you meet their 10 Homelike hosting standards. These standards include professional invoicing, a workspace, fast internet, washing machine and a secured property. But don’t worry if you’re not up to scratch, Hostmaker can look after all of that for you, making your rental process easier than ever.
Introduced by Hostmaker, Stayy is an online booking platform where guests can book both short-term and long-term breaks around the world. Stayy locations include London, Paris, Barcelona, Bangkok, Rome, Lisbon and Madrid, meaning that our locations are in top city destinations which are guaranteed to welcome millions of tourists each year.
All Stayy homes are cared for by ourselves, so you can be sure of thoughtful design, personal service and international hospitality expertise. Another benefit of Stayy is that they strive to make travel easy and stress-free for their guests, through offering in-person check-in; wi-fi; premium bed linens and fluffy white towels – all expertly laundered; bathroom amenities; cooking essentials; and child-friendly items, such as high chairs and travel cribs.
Every home listed on Stayy is vetted and reviewed by their hospitality experts so that your guests can relax with peace of mind knowing that your home goes above and beyond their standards.
How Hostmaker can help you
At Hostmaker, we manage property rentals that are short, medium, and long term. Whether you’re a property owner, host or existing landlord, you too can take full advantage of using multiple channels to manage your hosting. We can help you with the managing of your property on multiple channels, so you can get on with earning more whilst everything is taken care of.
Our team has already helped thousands of property owners with their boundless expertise, local knowledge, and turnkey rental solutions. We’re reinventing the rental property!
We can help you to rent out any kind of London property and for any amount of time. We have offices located in Lisbon, Rome, Madrid, Bangkok, Paris, Cannes, and, indeed, in London too.
Get started now with Hostmaker to unlock your earning potential or get in touch with us to find out more.